Streaming giant Netflix is to stop people sharing passwords to access its platform.
The service will only allow users to watch programmes if they live in the same house.
Netflix has more than 230 million subscribers.
It’s reported more than 100 million users are sharing passwords.
Users will have to pay an extra £4.99 a month if they want to let a person they do not live with use their account.
They have not said how they plan to authenticate subscribers’ identities or accounts.
The company said:
“A Netflix account is for use by one household.
“Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday.
“We recognise that our members have many entertainment choices.
“It’s why we continue to invest heavily in a wide variety of new films and TV programmes – so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix.”
The program has already been rolled out in Latin America, Canada, New Zealand, Portugal, and Spain.
But it has not been met with over-whelming success.
More than one million Spanish subscribers quit the service in the first three months of 2023, according to data analytics company Kantar.
