Business

Cadbury loses royal warrant after 170 years

Chocolate maker Cadbury has been dropped from the list of royal warrants for the first time in 170 years.

The Birmingham-based chocolatier was awarded its first royal warrant as chocolate and cocoa manufacturers by Queen Victoria in 1854, but it has lost its royal endorsement under King Charles.

Cadbury’s US owners, Mondelez International, said it was disappointed to have been stripped of its warrant.

The King has granted royal warrants to 386 companies that previously held warrants from Queen Elizabeth II, including John Lewis, Heinz and Nestle.

Companies holding the Royal Warrant of Appointment, granted for up to five years, are recognised for providing goods or services to the monarchy.

Among the King’s new list of warrant holders are many firms selling food and drink, such as Moet and Chandon, Weetabix and chocolate makers Bendicks and Prestat Ltd.

Warrant holders are allowed to use the coat of arms of the royal they are associated with on packaging, as part of advertising or on stationery.

Earlier this year, the King was urged by campaign group B4Ukraine to withdraw warrants from companies “still operating in Russia” after the invasion of Ukraine, naming Mondelez and consumer goods firm Unilever, which has also been stripped of the endorsement.

“Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.” a Mondelez spokesperson said.

Unilever added it was “very proud” of the long history its brands had supplying the royal household, most recently receiving a warrant from Her Majesty Queen Elizabeth II.

You May Also Like

Europe

A major international conference was convened in Banja Luka, the capital of the Republic of Srpska, last Saturday, December 9. Held under the title...

Europe

As the people of Bangladesh observe one more anniversary of their triumph on the battlefield in 1971, it is only proper that we travel...

Europe

A half century and two years ago today, scores of our best men and women were picked up by the goon squads known as...

Europe

On the face of it, he is a perfect opposition politician – all righteous anger and condemnation when you browse through his social networks...

Copyright © 2021 Frontline Press.

Exit mobile version